Buy Michigan Now festival returns to Northville August 5-7


Northville is gearing up to become a centerpiece of the state’s annual Buy Michigan Week.

The annual time to celebrate made-in-Michigan products and companies begins Monday, August 1 and culminates in Northville’s Buy Michigan Now festival August 5-7 downtown.

Fans only had to wait a few pandemic years to finally experience the Michigan-centric 12th Annual Jubilee which is being broadcast as “the ultimate party to celebrate our state’s annual Buy Michigan Week.”

Founder Lisa Diggs laughed as she discussed the significance of this year’s throwback event.

“That’s kind of an understatement,” she said. “We worked hard to put this back in the middle of the city, which was not easy.

“We really felt it was important to merchants in downtown Northville that we bring this event back to the heart of the city, so it will take place on Main and Center streets. We are the first to bring something like this back to town. We’ll come straight to Town Square. “

Here are five things to know as you plan to stroll through downtown Northville during the highly anticipated event.

Buy Michigan Now Festival History

Buy Michigan Now began with a website containing grocery and gift guides along with this pledge: “I hereby pledge to play an active role in building a strong, vibrant, and diverse Michigan economy. . I will be part of the solution by speaking positively about the state, learning about our products and services, and making a concerted effort to buy from Michigan businesses. I’ll think Michigan first!

Former Governor Jennifer Granholm proclaimed the first Buy Michigan Week in 2009, which included a week-long celebration in Northville that evolved into this year’s event.

The Northville event generates money for the Buy Michigan Now campaign year-round. Up to 30,000 people are expected.

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A couple test out Michigan-shaped chairs at a previous Buy Michigan Now festival.

Shopping for Michigan produce, food

Those hoping to find gifts for themselves and others can browse downtown businesses and vendor kiosks.

Around 100 vendors are expected, and many of them will be new, ready to showcase their art, accessories, candles, jewelry, woodwork and more.

Returning favorites including Little Diablo Salsa and Nature’s Wooden Treasures.

When hunger calls, food is one of the main attractions of the festival. There’s plenty to taste and buy, as well as a variety of sit-down restaurants.

Diggs expects festival-goers to experience “tasting things like salsas and hot sauces and different baked goods.”

“Just to have your meal there will be shawarma and barbecue and burgers and baklava and cookies and cakes and all kinds of good things,” she said.


“We’re getting things done for 2022,” the organizers said on their website.

Northville Square and Town Square will feature some of the live shows, but, for the most part, the entertainment will be moving and a bit eclectic.

The scheduled three-day lineup includes performances by The Soulshiners, Acoustic Ash and Loose Chords.

“We’re actually going to put vendors in Town Square,” Diggs said. “We are going to take to the streets with the entertainment. You might come across a juggler, someone on stilts, a magician. There will always be live music. They’ll be right on the street.”

There will be many activities for children and more than 20 authors from Michigan will be signing and selling their books. Mystery writer Donald Levin, whose books are set in the Detroit area, makes an appearance.

“Whether someone is looking for new things to read or want to talk to someone about how they wrote their book or why they wrote their book, it’s a really cool opportunity that I think you don’t find in a lot of places,” Diggs said.

Other details

Festival hours are 4-8pm on Friday, August 5; 10 a.m. to 8 p.m. on Saturday, August 6; and 10 a.m. to 4 p.m. on Sunday, August 7.

For more information, visit

Contact reporter Susan Vela at [email protected] or 248-303-8432. Follow her on Twitter @susanvela.


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