Crowned heads changes production for the Le Pâtissier brand

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Production of the Le Pâtissier brand, owned by the Crowned Heads store in Nashville, is transferred to NACSA, a Nicaraguan cigar factory run by Gustavo Cura. In addition to running the factory, Cura is also a senior executive at Oliva Tobacco Co., one of the world’s best-known cigar tobacco companies. (And no relation to Oliva Cigar Co.) Cigars were previously rolled at Tabacalera Pichardo, a Nicaraguan factory formerly known as D’Hatuey.

“Gustavo has been instrumental for Mike and me going all the way back to 2011 when Crowned Heads first started,” said Jon Huber, who runs Crowned Heads with Mike Conder. “Gus opened many doors for us in Nicaragua back then, and it’s amazing that 11 years later it’s come full circle and we now have the opportunity to work with him at NACSA. A big part of our decision to bring Le Pâtissier to NACSA ​​was not just our long-standing personal relationship with Gus, but also his access to some of the finest tobacco available, including Connecticut Broadleaf Wrapper. .


Le Pâtissier started out as a one-size-fits-all Lonsdale, but became a full-fledged line earlier this year. It is now a four-size brand, made with broad leaf wrappers, a Nicaraguan binder and a blend of Costa Rican and Nicaraguan filler tobaccos. Crowned Heads tend to work in more traditional cigar sizes, avoiding the ultra-thick smokes found in many modern brands. Sizes consist of: Senadores (6 1/8 inches by 48 rings); No. 50 (4 3/8 inches by 50); Canonazo (5 7/8 by 52) and No. 54 (5 3/8 inches by 54).

Despite the change, Huber said nothing else will change regarding cigars. The new product is expected in the fourth quarter of this year.

As Le Pâtissier evolves, Crowned Heads maintains the production of several cigars at D’Hatuey (aka Pichardo), including Juárez, Mil Días and Serie E.

“Nothing has changed or will change on any of our existing brands at the D’Hatuey factory, and we look forward to growing our business there with Eradio Pichardo and his team,” said Huber.

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