Leftovers: Entenmann makes a truffle treat; Kellogg and Elf on the Shelf refresh breakfast


Leftovers is our look at some of the product ideas that are popping up everywhere. Some are intriguing, some seem incredible, and some are the kind of ideas we never dreamed of. We can’t write about everything we receive, so here are some leftovers from our inboxes.

New truffles from Entenmann’s take the cake

Entenmann’s hopes to make a splash by thinking small.

The sweet baked goods brand owned by Bimbo Bakeries has launched Entenmann’s Cake Truffles, which it describes as “the ultimate sumptuous taste experience to elevate everyday moments”. Part cake, part candy, these treats are essentially candy-coated cakes made to give consumers a little sweetness in their day.

The cakes come in Chocolate Delight and Cookies & Cream varieties. The Chocolate Delight variety offers a chocolate cake with a chocolate coating, while Cookies & Cream is a chocolate cake with white chocolate pieces with a chocolate coating. They are available at select retailers.

Entenmann’s, known for its cake crumbs, donuts and pastries, positions Cake Truffles as a big treat in a small package.

“We know our fans deserve to take a break from the mundane and indulge in these irresistibly indulgent treasures,” Senior Brand Manager Catherine Danielowich said in a statement.

Entenmann’s has long been a name consumers turn to for indulgence. The company got its start in New York in 1898. It was a popular city bakery before pivoting to become a nationwide favorite grocery store. According to The Business of Business, even Frank Sinatra was a fan, buying crumb cake every week.

But while the company has stayed true to its roots and worked hard to ensure consistency across all of its products, it has also worked hard to innovate. The company has created snack versions of its treats, including donuts, pies and muffins, that are both portable and easy to enjoy at different times of the day. The bakery’s frosted mini sprinkle brownies won the 2022 People’s Food Award for “Best Snack Cakes.”

Cake truffles appeal to a very different audience. They’re like cake pops — the viral 2010s baked treat on a stick — but without a stick. They’re also more fun than a chocolate truffle. In addition, by Entenmann the truffles are packaged in pairs, making them easy to transport so consumers can indulge anywhere.

—Megan Poinski

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Courtesy of Kellogg

Kellogg unboxes a fresh surprise with Elf on the Shelf cereal

Kellogg sends the cereal aisle into a freezer with its latest seasonal launch.

Giant CPG unboxes Elf on the Shelf North Pole Snow Creme Cereal, its first-ever breakfast offering that Kellogg claims chills a person’s mouth when consumed.

The cereal, which mixes pieces of frosted stars and mini marshmallows, includes a “special slow-release flavor ingredient that awakens the senses” and creates a “unique experience as if you had just taken a bite of a ball of freshly prepared snow”. The limited-edition item is available exclusively at Walmart for a suggested retail price of $5.29 for a 12.2-ounce box.

“With this refreshing new cereal, we’ve imagined another way for families to bring home the wonder of the season, this time with a cereal that’s as delicious as it is magical,” said Sadie Garcia, brand marketing manager at Kellogg, said in a statement.

Kellogg is no stranger to the holiday magic of Elf of the Shelf, a franchise that started as a children’s book 17 years ago. The Michigan-based company has already launched Elf on the Shelf Hot Cocoa and Sugar Cookie cereal, as well as a line of snacks.

The holidays are a lucrative time for food makers, and it’s no surprise that nearly everyone goes to great lengths to capitalize on it by launching new products or simply refreshing a classic treat, like Hershey’s Trees. holiday bags or decorated Mondelēz International Oreos. with snowflakes or mittens.

For kids infatuated with the elf on the shelf and a bowl of sugary cereal in the morning, Kellogg’s latest offering might just be a great gift to unwrap this year.

—Christopher Doering

A pint glass filled with beer and a bottle of Cryo Fresh Torpedo Wet Hop IPA sit among the beer cartons.

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Courtesy of Sierra Nevada

Sierra Nevada puts the hops in the freezer

Sierra Nevada is having chills with its latest beer.

The brewer said its Cryo Fresh Torpedo beer uses hops exposed to an all-new cryogenic preservation technique soon after harvest. Stored in sub-zero temperatures, hops provide freshness in the field at all times. Wet hops are most intense right at picking time.

The process, the brand said, ensures “the most potent hop flavor is always within reach” beyond the fall season when the crop is harvested.

“It’s the closest thing to walking through the fields, picking a hop, rubbing it in your hands and smelling it,” said Sean Lavery of Sierra Nevada Technical Innovation & Brewing.

Cryo Fresh Torpedo beer is rich in flavor, delivering extreme notes of passion fruit, citrus and harvest magic, Sierra Nevada noted. The limited-edition IPA is available as part of a Hoppy sample pack from Sierra Nevada for a suggested retail price of $18.99.

The use of cryogenics – exposing items to super cold temperatures of around minus 320 degrees Fahrenheit through materials such as liquid nitrogen – is not uncommon in the food space, thanks in large part to Dippin ‘Dots. Curt Jones, who founded the ice cream brand, has since used the coffee technique in a new company called 40 Below.

—Christopher Doering


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