Luisa Loro Piana’s guide to St Moritz


When did you first come here?
“In the summer of 1988, with my husband Sergio. I was immediately fascinated by the colors – the deep turquoise lakes, the pockets of wild flowers – and the incredible light and rarefied air that make you want to stay outside all day. The energy of the Engadine, the region around St Moritz, charmed me so much that we decided to buy a house here.

Luisa Loro Piana and her late husband Sergio

Giovanni gastel

What is your favorite place to stay?
“Suvretta House is an old world castle perched in the mountains, completely secluded in the middle of the forest. The most wonderful thing about it is the view, overlooking the valley and the Alps beyond. There is no traffic or noise to get you out of the tranquility – it’s great to feel in touch with nature. ‘

Suvretta House

Ted gushue

The best foodie spots?
“In the center of town, Chesa Veglia is a typical Swiss restaurant and just like home. Housed in a rustic farm building, it’s still very stylish, serving cutlets, sautéed veal, and homemade pasta, but I usually order the roast chicken. Or we go to the Pizzeria on the second floor for a more relaxed atmosphere. Other places I come back to are the Restorant Dorta in the Lower Engadine, a lovely little place with fantastic food, a pleasant atmosphere and a lovely terrace, and Chasellas, which has the best potato rösti, a local specialty. For pizzoccheri, a sort of buckwheat-based tagliatelle, head to Cambrena in Ospizio Bernina in Valposchiavo, on the Bernina glaciers. ‘

Which bakeries would you recommend?
“I always go to Hanselmann, my favorite pastry shop, or Crasta in Val Fex – they make an amazing blueberry cake. The area is known for having some of the best bakeries around, so for those with a sweet tooth I also highly recommend the chestnut cake at La Passarella in Sils Maria, Ingrid’s nut pie in Samedan, the braided bread freshly baked in St Moritz Mauvais and delicious chocolate at Gianottis in Pontresina. ‘

Engadine nut cake

Virginia Horstmann /

How about an aperitif?
‘We used to go to Mario’s Bar in Badrutt Palace all the time with the whole family, so much so that they dedicated a drink to us – the Loro Piana, a Virgin Mojito with ginger ale. Mr. Mario is unfortunately no longer there, but his traditions remain and have been passed on. Everyone still says “Let’s go to Mario!” come sunset.

Where are you going for cultural success?
“There are plenty of galleries and museums for art and design lovers, but the highlights are the Segantini Museum, a domed pavilion built to commemorate 19th-century painter Giovanni Segantini; Andrea Caratsch for contemporary art; and Muzeum Susch, a private collection housed in a former 12th-century monastery about a 40-minute drive north of St Moritz. There is also the Nomad design and art fair in July, which is always very interesting. ‘

What are the best things to do here?
“In winter, when everything is teeming with snow sports, I love cross-country skiing – it’s a paradise for that because you can go to the frozen lakes. I also like to snowshoe at night when there is a bright full moon. However, I think the mountains are at their best in the summer, when you can soak up the beautiful scenery by taking long walks in the valleys and exploring the lakes, which in hot weather people snowboard. sailing and kitesurfing. My favorite places are Sils Maria – it has the most beautiful lakes in the region – as well as Val Fex to the south, Val Roseg to the east and the Morteratsch glacier, one of the largest in the eastern Alps. ‘

Your shopping favorite?
“The whole center is great – via Serlas is the main street and is home to all the big names in luxury fashion, including of course the Loro Piana store. And a regular stop for me is Drogaria Zysset in Samedan, where I buy all my herbs and herbal teas. I will also be browsing the Wega family bookstore, known for its wide range of stationery.

Ideas for day trips?
“I often visit Guarda, a town in the north known for its Gothic architecture and a small cobbled village on the border with Italy. And it’s fun to take the Bernina Express train, especially the route from Thusis to Tirano, which is a UNESCO World Heritage protected area with panoramic views of the Rhaetian Alps and the Landwasser Viaduct. ‘

What is the synergy between St Moritz and Loro Piana?
“Many of Loro Piana’s designs were the result of my husband and I’s daily wardrobe needs – we have always enjoyed spending our free time surrounded by nature. The Icer and Icery jackets, for example, were inspired by our time here and the demand for technical yet smart outerwear that would transport us from ski slopes in the morning to aperitifs in town at night. The determining factor for all Loro Piana clothing is versatility – it has to be tailored to every situation, whatever the conditions. ‘

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