NOSH Podcast: Rebuilding a Bakery Brand After Bankruptcy


From Thanksgiving flavors in unusual formats to priceless paintings covered in canned soup, the NOSH team talks about chaos in the world of food. Then, in this week’s interview, NOSH Editor-in-Chief Carol Ortenberg talks to Jason and Mia Bauer, founders of Crumbs Bakeshop, about reviving the popular bakery brand and its transition from a model from brick and mortar to a range of CPG treats.

View Highlights:

0:45 – Carol, Jeff and Lukas talk about creating new Thanksgiving traditions around salty soda flavors, THC sauce and turkey glaze.

5:53 – Lukas tells the team about the problems Tyson’s newly appointed CFO John Tyson found himself in after a wild night in the Arkansas town.

8:05 a.m. – Jeff explains how canned soup and fine art have found their way into discussions about climate change.

10:20 a.m. – Carol explains how the cyberattack on Maple Leaf Foods could affect the price of meat in the coming months.

2:50 p.m. – Crumbs co-founders Mia and Jason Bauer talk to Carol about coming out of the brand’s bankruptcy and the differences between running a CPG business and running a retail bakery.

About the NOSH Podcast staff take listeners into the natural, organic, sustainable and healthy food business during the NOSH Podcast. Using interviews and discussions, the team sheds light on the news, brands, people, trends and money affecting the world of packaged food.

New episodes are released every week. Send us your comments and suggestions anytime at [email protected]

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