These 4 Texas Brands Won HE-B’s Statewide Search for Best New Products


A panel of judges examined 1,200 products – ranging from books to donuts – vying for glory in HE-B’s annual search for best new Lone Star State merchandise.

Called The Grocer’s Quest for Texas Best, the competition aims to identify the best new products made in Texas.

In two qualifying rounds, submissions were judged on taste and flavor, customer appeal, value, uniqueness, market potential and differentiation of current products in HEB stores, according to HEB. Four Texan brands went on to be champions.

“Each year we are amazed at what the Texans bring to this competition. Despite the disruption of COVID-19, these entrepreneurs have shown creativity, determination and perseverance in continuing to grow their businesses, ”said James Harris, Director of Diversity and Inclusion and Diversity suppliers, HEB. “HEB is delighted to highlight these four exceptional companies and their Texan-made products that will add to the variety of products on our shelves and our list of suppliers. “

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RELATED: Texans carry their favorite H ‑ E ‑ B brand products

Here are the HE-B Quest for Texas Best winners:

Descriptions have been provided courtesy of HEB.

Grand Prize Winner ($ 25,000): Savour Pâtisserie – French Macarons

Kelli Watts (Dallas)

Kelli Watts, who is half French but born and raised in Texas, developed her own version of the French macaron and founded Savour Pâtisserie in 2016. Delicious treats under 100 calories are larger than most, are naturally free. gluten with selected flavors without dairy products. Flavors include vanilla, strawberry, lemon and pistachio as well as specialties like s’mores, cream cookies and birthday cake.

First Place Winner ($ 20,000): 2F Akaushi Beef – Texas Wagyu Ground Beef

Felo and Stephanie Martinez (Santa Elena, Rio Grande Valley)

The Martinez family has been raising and raising commercial cattle since 1984 on the family’s 1927 Rancho Santa Fe. Using certified Akaushi Wagyu genetics, 2F Akaushi Ground Beef is a special 80/20 blend of chuck, rump and steak chunks, is all natural, hormone free and contains no antibiotics. 2F Akaushi Beef offers premium quality Wagyu beef to restaurants and households.

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Second Place Winner ($ 15,000): Bhoomi – Improved Sugar Cane Water

Arpit and Elora Bhopalkar (Austin)

Bhoomi, a range of high quality rehydrating cold pressed cane elixirs blended with ancient Ayurvedic super plants for recovery, immunity and superfood properties. Paleo certified, low glycemic with packaging that reduces carbon footprint by 89% compared to other traditional PET options, Bhoomi flavors include: ginger, turmeric and moringa.

Third Place Winner ($ 10,000): Howdy Homemade Ice Cream – Dr Pepper Chocolate Chip Ice Cream

Tom Landis and Coleman Jones (Dallas)

Howdy Homemade Ice Cream is renowned for its iconic Dr Pepper chocolate chip ice cream and its mission to change the way businesses hire people with special needs. With two locations in Dallas and five more ongoing, Howdy Homemade Ice Cream also works with many organizations with special needs to hire, train and employ people with Down syndrome and autism.

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